Méndez Group

What do we do?

What have we done?

AEROLÍNEAS EJECUTIVAS

Challenge

Position Executive Airlines (ALE) as leader of the executive aviation segment in Mexico, with authority to report on the industry and build a reputation and image enabling business as an airline with a perfect record in security, fleet of high standard and the youngest in the market, as well as permeate the advantages of business aviation companies.

Solution

The company won the interest of opinion leaders, journalists and editors of business and aviation source and the key messages were transmitted to target audiences through various communication tools.

Results

ALE is recognized as a leader in its sector and has positioned itself as a business partner for companies who contract their services and they turn to aviation. The ALE media presence has been strengthened in the last year with increased corporate visibility.

 Shares of Public Relations AEROLINEAS EJECUTIVAS were positive to achieve over 855 editorials in national media.


With an approximate cost unexpended by the client USD7, 000.000